How it works
A single, seller-initiated flow. Nothing happens without the seller connecting their account and approving the result.
1 · Connect Amazon account
The seller authorizes GENCY lite through Amazon's standard OAuth (Login with Amazon). Access can be revoked at any time from Seller Central.
2 · Read product listings
We read the seller's own catalog listings — title, images, and attributes — to understand the product. Read-only, and only for products the seller selects.
3 · Generate A+ Content
Our AI turns a single product photo into on-brand A+ images and modules that meet Amazon's A+ Content image and layout requirements.
4 · Publish A+ modules
With the seller's approval, we publish the A+ Content to the listing through the A+ Content API. The seller reviews a preview before anything goes live.
Amazon data we access — and why
We request the minimum Selling Partner API roles needed to generate and publish A+ Content. Each scope maps to one clear purpose.
Listings & catalog (Product Listing role)
Read a selected product's title, images, and attributes — used only as the basis for generation.
A+ Content
Create, edit, and publish A+ Content documents and modules for the seller's own listings.
Account identity (OAuth)
Establish and maintain the seller's authorized connection. No password is ever seen or stored.
What we never access
- Order data
- Buyer / customer personal information
- Financial, payment, or settlement data
- Any listing the seller has not selected
How we protect your data
Seller data is handled under least-privilege access with encryption and clear retention limits.
Encrypted in transit & at rest
All data moves over TLS and is encrypted at rest. Access tokens are stored encrypted and scoped to the connected seller.
Least-privilege access
We request only the SP-API roles listed above. No employee has standing access to seller data; access is scoped per organization.
Retention & deletion
Content is kept while the account is active. On disconnect or deletion it is purged from active systems within 30 days; backups rotate within 90 days.
Never sold, never shared for ads
We do not sell seller data or share it for advertising. Sub-processors (hosting, storage, AI inference) are used solely to operate the service.
See our Privacy Policy for the full list of sub-processors, data rights, and retention details.
Who it's for
Amazon brand-registered sellers
A+ Content is available to sellers enrolled in Amazon Brand Registry. GENCY lite helps those sellers produce professional A+ Content from a single photo, without a design team.
Accurate content & AI disclosure
Generated images preserve the product's true appearance and follow Amazon's A+ Content guidelines. We support sellers in meeting Amazon's disclosure expectations for AI-assisted content.
Company & contact
Operated by GENCY, INC.
A Delaware corporation, built by STUDIO LAB.
131 Continental Dr, Suite 305, Newark, DE 19713, USA